![]() There’s too much money to be won or lost for these things to be allowed to work seamlessly. ![]() There’s an Xfinity cable-box app for iPhones and iPads, but that’s not allowed on ATV, because everyone would return their $10/month cable box if there was. Viacom has a feud with Comcast, so even though Xfinity customers get Viacom content via their cable box, they can’t have it on their ATV set-top box. ![]() ATV has a single-sign-on feature for cable subscribers, but Xfinity won’t participate, which means their customers are frequently required to re-enter credentials for individual channel apps. Netflix shows up within ATV’s search results, but won’t allow its content to be linked from within the ATV app. Xfinity, Viacom, Netflix, etc., restricting or refusing to participate in those integrations. The barriers to that are almost entirely due to individual content providers, e.g. All the parts are there for cable providers, streaming services and individual channel apps to be fairly seamlessly integrated on the ATV box. While there are some confusing branding issues going on here, probably the biggest underlying source of these problems is the jockeying for position of content providers.
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